가정행복 도시락 Article input: February 19, 2024 11:15
Last modified: February 19, 2024 11:15
[Seoul = Newspim] Reporter Jinyong Lee = # Mr. A, a working mother raising two children in middle school and elementary school, purchased lunch boxes, salads (20%) and cafe drinks (30%) at a discount this year with the ‘Seoul City-CU Discount Subscription Ticket’ and used them at work. Even though we are busy with our daily lives, we make sure that our children do not miss meals and reduce the burden of snack costs.
As part of the ‘Birth Support Seoul Project’ to counter low birth rates, the city of Seoul expanded the ‘Family Happiness Lunchbox, Meal Kit, and Food Discount Support Project’ this year to help families with children under the age of 18 save time and money on meal preparation. It was announced on the 19th that it would be promoted.
This project, which started in October 2022 under the name of ‘Family Happiness Lunchbox and Meal Kit Discount Support on the way home from work’, provides lunch boxes, meal kits, fresh food, etc. to families raising children under the age of 18 so that caregivers can spend more time with their children after work. This provides support for purchasing at a discounted price of around %.
Starting in March, the participating brands will be in addition to the existing ‘CU’ (BGF Retail Co., Ltd.) and ‘Oasis Market’ (Oasis Co., Ltd.) ▷ Infant food brand ‘Chorok Bebe’ (Chorok Village Co., Ltd.) ▷ Convenient healthy food specialized platform ‘Ranking Chicken Com’ (Co., Ltd.) Food Namu) ▷Chicken brand ‘Chik by Chick’ (F & Honesty Co., Ltd.) ▷It will be expanded to include the wholesome food shopping platform ‘#(Shop)Pulmuone’ (Pulmuone Co., Ltd.). Discount benefits are expanded to include not only lunch boxes, meal kits, and fresh foods, but also infant food such as baby food and healthy foods such as chicken breast salad, increasing the range of choices for caregivers.
Green Village, which specializes in eco-friendly organic farming, helps babies in Seoul form healthy eating habits through Chorokbebe, a baby food brand that was first introduced last year, while providing parents in their childcare period with an environment where they can raise their children with more convenient and healthy food.
Ranking Chicken Com, an online platform specializing in convenient healthy food, provides products such as chicken breast, salads, diet lunch boxes, and protein drinks with convenient services such as same-day, early-morning, and next-day delivery.
Chick by Chick, a fast-casual chicken brand that pursues both health and convenience, offers a variety of menus such as chicken burgers, rice balls, and specialty chicken based on direct-fired grilled chicken made with whole chicken thighs cooked on an open-fire grill at offline stores.
#(Shop)Pulmuone is Pulmuone’s integrated brand shopping platform that pursues good food. It provides products such as fresh ingredients, convenience foods, and refrigerated/frozen products from all brands within Pulmuone through convenient services such as AI product recommendations and early morning delivery.
The city of Seoul expects that 50,000 to 70,000 people each month, or 760,000 people (number of people per year), will benefit from the ‘Family Happiness Lunchbox, Meal Kit, and Food Discount Support Project’. Coupon discount rates and discount methods vary from company to company, and duplicate applications for each company are possible.
In addition, in addition to expanding participating brands, from March, support targets (families raising children under the age of 18) will include ‘grandparent households’, and the application period will be extended from the existing 3 days to ‘8 days’ to provide support to all families raising children. We have improved our service to make it more usable.
‘Grandparent households’ refers to cases where a grandfather or grandmother is raising a child who is virtually unable to receive support from his or her parents (due to military service, divorce, abandonment, disappearance, disappearance, death, long-term loss of financial ability of the parent, etc.).
Application also becomes more convenient. Since last year, the application window has been changed to ‘Mongtang Information All-Purpose Key (https://umppa.seoul.go.kr/)’, a specialized platform for childbirth and childcare in Seoul, and ▴ its own complaint bulletin board has been operated within ‘Mongtang Information All-Purpose Key’ to provide immediate feedback. In addition to improving the service by introducing a simplification and verification function for integrated application for discount coupons by company, this year, functions such as notification of application period are also being introduced. Existing applicants can apply more conveniently by using the ‘Retrieve previously entered information’ function.
Applications for discount coupons for March will be made on a first-come, first-served basis for 8 days from 12:00 PM on the 20th to 11:59 PM on the 27th at the ‘All Information Universal Key (https://umppa.seoul.go.kr/)’. Applications will close when the number of applications (10,000 each and 20,000 CUs) is reached. Recipients can receive the coupon via text or KakaoTalk on March 4th.
If you receive a coupon via text or KakaoTalk, you can register the coupon on a purchase website or app within a certain period of time to purchase select products at a discount for a month.
Kim Seon-soon, head of the Seoul City Gender Equality and Family Policy Office, said, “The ‘Family Happiness Lunchbox, Meal Kit, and Food Discount Support Project’ was started to ease the burden of meal preparation on caregivers, and will be significantly expanded this year,” adding, “From infants and toddlers to children, adolescents, and caregivers. “We have prepared a variety of food for the whole family, so we hope many caregivers will apply,” he said.
jycafe@newspim.com
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