이마트 재고확인The ‘product search service’ is a function that enhances the convenience of offline shopping by providing information such as operation status, stock quantity, price, and events of products sold at E-mart stores through the E-mart app.
It is to strengthen shopping competitiveness by applying the product search system implemented in e-commerce to offline shopping.
Previously, through customer VOC (Voice of Customer) analysis, Emart identified that there is a demand for customers to know whether the product they want to purchase is operated and the price in advance before visiting the store, thereby preemptively resolving customer inconvenience and improving convenience. To introduce a new service.
Inventory information of the ‘product search service’ can be checked when setting up a regular store after logging in to the E-Mart app, and is provided from 8:00 am to 11:00 pm. In the case of some fresh foods sold by weight in units of 100g, inventory information is not displayed due to their characteristics.
In addition, you can see the availability of E-Mart stores near your regular stores, and you can also check the satisfaction and reviews of other customers who have purchased the product through product search.
In addition, real-time popular search word rankings, which aggregated keywords most frequently searched by customers by hour, are provided to expose real-time shopping trends, and keywords related to search contents are provided through recommended search words, further enhancing the convenience of the service.
Emart plans to further enhance its functions by focusing on customer convenience in the future.
Meanwhile, Emart app is solidifying its position as a convenient shopping app for customers through continuous function expansion.
Customer benefits were provided through various categories of clubs, etc., and utilization was enhanced as a window for customer participation, such as joint purchase funding for health functional food gift sets and voting for recipes for ‘My Deli Box’.
In particular, this year, it is focusing on enhancing offline shopping convenience through the E-Mart app. ‘Emart Pay’, which enables payment, benefits, and accumulation with a single barcode, and ‘Wine Grab’, which is equipped with useful shopping functions such as smart order same-day pickup, personalized wine recommendations, and barcode scanning, are representative examples.
Ryu Ye-na, E-Mart Mobile Service Planning Chapter Lead, said, “With the ‘product search service’, it is expected that shopping convenience will further increase as products sold offline can be searched just like online shopping.” I will think about the E-mart app service,” he said.
E-Mart is holding a grand opening of the futuristic store ‘E-Mart Town Wolgye Branch’ through a 10-month renewal. E-Mart analyzed the purpose of customers’ offline store visits, optimized the shopping space and product composition, and reorganized the store into a complex mall-type ‘store where customers want to stay for a long time’.
Sinchon is a young commercial district where more than 50,000 university students such as Yonsei University, Sogang University, and Ewha Womans University live. The proportion of the population in their 20s and 30s in Sinchon is 40%, which is relatively high compared to the Seoul average of 31%. This is why E-Mart is trying to develop its Sinchon branch into a small but strong E-Mart.
© 2021 Shinsegae Group
© 2021 Shinsegae Group
