토스 셀러어드민Previously, when registering a product, the detailed categories were 2 depth, but now they have been subdivided to 4 depth.
In the meantime, product exposure to customers was focused only on ‘search’ relying on product keywords and tags, but this reorganization is interpreted as dividing it into ‘search’ and ‘category’ and providing differentiated top exposure according to search accuracy through segmented categories. all.
In general, when registering a product in a shopping mall, search accuracy is determined depending on which category it belongs to.
Depending on this search accuracy, it can be a key factor in determining whether or not you will be exposed when a customer searches for a keyword.
Until now, unlike other platforms, Toss Seller Admin only allowed users to select a category from among the major categories determined upon entering a store without a sense of belonging.
Before change
At the time of entering the store, only the categories to which the store belonged were active. No real options.
after
It has been subdivided into three categories: Large > Medium > Small > and you must select the category you wish to register.
If you are a seller on another platform, don’t be embarrassed as it is a very natural thing to do and just select the category that fits your product.
Toss Seller Admin’s guide to this product category reform plan also announces that selecting the right category can meet customers through search accuracy.
When I actually went in, I found the three categories – large > medium > small > and confirmed that they were automatically changed.
If the appropriate product category I thought of does not match the category automatically changed by Toss Seller Admin,
It is not possible to edit it directly, and consultation must be done through the inquiry chat.
Since the sense of belonging of my product is a very important key point for product exposure at the top, it is a good idea to check whether my product is automatically selected appropriately according to the reorganization plan.
More than 40% of the products I registered are incorrectly affiliated, so corrections are in progress through seller admin chat consultation.
A few things that have changed due to this product category reorganization are that once a product is registered and the inspection process is completed, modifications are not possible except for the minimum fields.
After inspection, products that are exposed cannot be modified except for the following:
1. Add options
2. Change in selling price
3. Change inventory quantity
4. Change in product details
5. Change in delivery time
The following items cannot be modified, so when registering a product in Seller Admin, you must think carefully before registering.
1. Product name (keyword)
2. Brand
3. Product category
4. Thumbnail
5. Advertisement thumbnail
6. Exposure search tag and description
If you are a seller who already sells in other shopping malls, you will have noticed at once that the six fields that cannot be modified are important keywords for top search exposure.
Therefore, do not register products haphazardly, but carefully identify search keywords before registering.
If you have successfully registered your product in Toss Seller Admin, let’s meet customers at the lowest advertising cost.
I learned about cost-effective advertising after registering a product and noticing one or two products being sold.
Set up advertisements in the Toss app, not SellerAdmin.
If you click [All] on the far right of the bottom menu of the Toss app and scroll down, the [Boss – Advertise to 5,000 people in 1 minute] menu appears.
You can start advertising at a relatively low cost of 10,000 won, 30,000 won, or 50,000 won.
In addition to products within Toss, you can also guide people to websites you want to promote (external links such as Coupang, Naver, etc. are allowed).
All you have to do is set up an attractive image and simple description that will attract customers to click, and a link that will attract customers.
Let’s start with an affordable price as it is relatively easy and can be exposed to many customers who are familiar with Toss.
Compared to other shopping malls, product registration is easier, and even novice sellers can try their hand at attractive Market Toss product registration and advertising.
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We trade directly with Chinese people at 1688.com Taobao in China.
Operates online shopping malls such as Coupang, Rocket Delivery, Rocket Growth, and Naver.
Omniscient seller point-of-view operation record notes.
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