쿠팡이츠 와우할인According to the industry, Coupang Eats and Coupang Application (App) are announcing the launch of a new membership discount service through a banner that says, ‘Wow members receive a 10% discount on each order.’
The discount service area is currently Songpa-gu, Gwanak-gu, and Dongjak-gu in Seoul. Even if the address is in another area, WoW members with a history of ordering in that district can order at WoW discount stores.
The flat-rate discount membership benefit, rather than a flat-rate coupon, is the first in the industry. Since there is no discount limit, the benefits increase as prices rise and food becomes more expensive. Delivery of high-end dishes such as king crab from restaurants is also possible, so if you order king crab worth 200,000 won, you will receive a discount of 20,000 won.
The industry predicted that Coupang Eats would expand to the Seoul area within this month due to the strong response from customers and stores to the membership discount service. However, even if orders increase, it appears that they will be cautious about expanding the service area considering rider supply and demand. The increase in orders is welcome, but this is to prevent the quality of ‘fast delivery’, which is Coupang Eats’ differentiation, from deteriorating.
This WoW membership discount service is evaluated as a ‘win-win for all four parties.’ Coupang Wow members receive discounts on food, and restaurants can promote their stores to more customers at no cost. As the number of orders increases, rider workload will increase, and Coupang is expected to be able to attract more members through the WoW membership discount service.
Above all, Coupang Eats has created favorable conditions to attract the 11 million WoW members as customers using its delivery app. A discount service of up to 10%, which is more than the delivery app company’s commission, may be seen as ‘bleeding’ marketing, but Coupang Eats took into account the need for parent company Coupang to expand benefits for WoW members and launched a ‘flat-rate discount’ service that has never been seen before. floated.
Recently, the delivery app industry is in dire need of a survival strategy to respond to the decline in orders due to the pandemic. Coupang Eats is expanding its ‘Coupang Eats Plus’ business to prevent rider withdrawal ahead of WoW membership discounts. It provides the same delivery fee and increases riders’ work flexibility. Coupang is also implementing multiple deliveries through ‘optimized delivery’, which bundles two deliveries in close proximity during bad weather.
Reporter Ham Bong-gyun hbkone@etnews.com
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