탕후루 창업According to related industries on the 1st, Dalkomnara Alice’s Tanghulu brand ‘Dalkom Wangga Tanghulu’ operates more than 300 stores across the country. This is a seven-fold increase in just eight months compared to the number of stores (43) registered in the Fair Trade Commission’s information disclosure statement as of last year.
Emperor Tanghulu and King Chicken Skewers ‘Emperor Tanghulu’ plans to open 18 stores (based on information on the official website) one after another next month. Emperor Tanghulu currently has six stores, including the Yeonsinnae branch in Seoul, Gyesan branch in Incheon, and Ujangsan branch in Seoul.
Gavin F&B ‘Great Tanghulu’ is expanding its size by opening not only stand-alone stores but also shop-in-shop stores with its sibling brand ‘Great Coffee’. The number of Great Tanghulu and Shop-in-Shop stores ‘Great Coffee & Great Tanghulu’ posted on the Gavin F&B official website reaches 141 nationwide.
Capturing the tastes of MZ generation consumers has had a significant impact on the exponential growth of Tanghulu stores. Mr. C, an office worker in his 30s, said, “I often stop by the Wangga Tanghulu store near my house on my way home from work and buy tomato Tanghulu.” He added, “Compared to cakes and other desserts, the price seems cheap, and I like the spicy texture when I bite into it. “I hear it,” he said.
However, as the popularity of Tanghulu has soared recently, with the creation of the ‘No Tanghulu Zone’, side effects are also occurring. Sugar syrup fell on the floor and became sticky, and restaurants and cafes appeared with a ban on bringing in Tanghulu, saying that customers almost got hurt while disposing of sharp wooden sticks that they threw away in the trash after eating Tanghulu.
In addition, as the Tanghulu franchise market is just being formed, there is both expectation and skepticism expressed that it will stand out as a ‘blue ocean’ industry.
In the self-employed community, there are various opinions, such as “If you look around, people are still lining up at the Tanghulu store,” and “These days, when vacant shopping malls go under construction, 99% of them will have Tanghulu stores, so we have to compete as soon as they open.” I’m doing it.
As of today, there are a total of six companies that have registered information disclosure statements with the Fair Trade Commission. It is estimated that there are many more brands, such as Hairu Tanghulu and Empress Tanghulu, that have not yet been registered with the Fair Trade Commission but are currently developing franchise businesses.
In the case of Sweet King Tanghulu and Great Tanghulu, last April, Emperor Tanghulu completed information disclosure registration in July. This is a document containing various information required before concluding a franchise agreement, such as franchise fee, deposit, and royalties. A franchisor that has operated at least one directly managed store for more than one year is obligated to provide an information disclosure statement to prospective franchisees at least 14 days prior to signing the contract.
Among these, Wangatanghulu is the only one that has disclosed the sales status of franchise stores through an information disclosure statement. Last year, the average sales of all Wangatanghulu franchises (43) was 137.92 million won. The average sales per area (3.3㎡) recorded 14,449,000 won.
An official in the franchise industry said, “For the industry, which has been worried about the lack of trendy items for several years, there is a side that has been secretly waiting for a dessert like Tanghulu that can be easily enjoyed without greatly dividing likes and dislikes.” He added, “As Tanghulu stores started popping up one after another, “However, in about two to three years, the market will be reorganized to focus on a few proven brands,” he predicted.
